About us
About Trends Beauty International
Established in 2007, Trends Beauty International (TBI) was born in Australia out of a simple mission — to give textured hair the spotlight it always deserved. What started as a niche distributor of coily and curly hair products has grown into a bold, inclusive brand that embraces all hair types.
From salon professionals to everyday trendsetters, we serve those who want more than just haircare — they want to feel seen, feel bold, and feel confident.
Our product catalogue features a carefully curated selection of natural, effective, and safe formulations designed to nourish, define, and protect across every texture.
We’re here to help you own your look, your roots, and your
narrative.
What is Trends Beauty International (TBI)?
TBI is a haircare distributor born in Australia, established in 2007. We specialize in premium haircare solutions for all hair types, with a long-standing commitment to textured and coily hair.
Do you only carry products for curly/coily hair?
Not at all! While textured hair is our heritage, we carry a wide range of products suitable for straight, wavy, curly, and coily textures — as well as different hair concerns.
Are your products safe for colour-treated or chemically processed hair?
Yes! Many of our formulations are designed to support coloured, relaxed, or chemically treated hair. You can filter by “Hair Concern” on our online store.
Do your products contain sulfates or silicones?
We offer both clean and traditional formulations. For sulfate-free, silicone-free, or vegan options, use the ingredient filters or check the product description.
Can I find your products in physical stores or salons?
Yes — our brand partners are stocked in selected salons and retailers across Australia. Reach out to us if you’d like to stock or experience our brands near you.
Are your products gender-specific?
No. Hair has no gender. Our range supports expression, identity, and individuality for everyone.
How can I become a stockist?
We’d love to hear from you! Please fill out the stockist enquiry form on our Contact Us page, and our team will be in touch with you shortly.