, Turn heads with the ultimate hair dye for shiny, lustrous hair — now with a new conditioner formulation! Achieve long-lasting, shimmering hair colour with Dark & Lovely Fade Resist — the gold standard in gorgeous hair colour. Everyone’s favourite permanent hair dye just got even better with our new Moisture Seal Technology. Fade Resist locks in brilliant shine while helping to protect hair against breakage. intense moisture means silky, luxurious permanent hair colour that lasts up to 8 weeks. Show your hair you care while you colour — your fade resistance ‘will thank you!
OUR BEST CARE – NEW Nourishing Care Conditioner infused with Argan Oil & Vitamin E. Helps protect from dryness – For All Hair Types
OUR BEST COLOR – Largest shade palette offering for women of colour. Diverse palette to complement a range of skin tone
OUR BEST APPLICATION - No Drip Jelly Smooth Formula
OUR BEST RESULTS – Up to 100% Gray Coverage. Locks in brilliant shine to illuminate colour. Vibrant, rich conditioning, colour for up to 8 weeks
HOW TO USE:
Full-Head Application If:
You have never coloured your hair or you want to change your current hair color to a darker shade.
1. Prepare:
Put on gloves. Twist off the tip of the Dark and Lovely Cream Developer applicator cap. Remove the cap from the applicator bottle. Pour the entire contents of the Dark and Lovely Permanent Haircolor bottle into the Dark and Lovely Cream Developer applicator bottle. Replace the applicator cap securely. Place your gloved finger over the open tip. Point away from your face and shake thoroughly until the colour mixture is blended. Never leave the tip of the applicator bottle unopened after mixing. The container may burst. For Light Golden Blonde and Luminous Blonde, see special instructions inside the pack.
2. Apply:
Part dry unwashed hair into 4 sections and clip in place with plastic clips if the hair is long. Apply colour mixture. Squeeze the applicator bottle gently to apply the colour mixture beginning at the hair line in the back; then continuing upward until the hair roots and entire hair line are completely covered. For hair with resistant grey, apply to grey areas first. With gloved hands, gently smooth the colour mixture out to the ends for even distribution making sure that every strand is covered. Do not rub into the scalp. If any colour mixture gets on the skin, simply wipe it off with a towel. Do not save any unused colour mixture. The container may burst.
3. Timing:
After completing the application, the process is for 20 minutes on relaxed hair or 30 minutes on natural hair (hair without any prior chemical treatment).
4. Rinse Out:
When the processing time is up, add a little lukewarm water to your hair and work the colour mixture into a lather. Rinse thoroughly until the water runs clear. If the colour mixture gets into your eyes, rinse it out quickly with water. After rinsing, towel dry.
5. Condition:
Apply enough Dark and Lovely Nourishing Care Conditioner to saturate hair. Massage through hair. Leave on hair for 3 minutes. Rinse out with warm water. Save the remaining Dark and Lovely Nourishing Care conditioners for multiple applications.
INGREDIENTS
AQUA / WATER / EAU, CETEARYL ALCOHOL, GLYCERIN, BEHENTRIMONIUM CHLORIDE, CANDELILLA CERA / CANDELILLA WAX / CIRE DE CANDELILLA, AMODIMETHICONE, CETYL ESTERS, ISOPROPYL ALCOHOL, PARFUM / FRAGRANCE, PHENOXYETHANOL, TRIDECETH-6, LINALOOL, ARGANIA SPINOSA KERNEL OIL, GLYCINE SOJA OIL /, SOYBEAN OIL, TOCOPHEROL, CHLORHEXIDINE DIGLUCONATE, CETRIMONIUM CHLORIDE, SODIUM HYDROXIDE
